What Other Are Saying...

• CRM Magazine Interview - August 2005

"CEO's are starting to realize that the process reengineering and quality managment principles that re-energized our manufacturing sector and transformed our economy must now be applied to marketing and sales. Escaping The Black Hole provides them iwth the roadmap for this journey."

"Escaping The Black Hole provides the vision as well as the tactics to solve one of the biggest problems facing B-to-B companies in the 21st century. It is a must read for marketing and sales managers who want to create a truly customer centric culture and make breakthrough gains in productivity at the same time."

"What CSO's and CMO's have needed for ages is someone to chart the course for how sales and marketing could and should work more effectively together. Bob Schmonsees is that person, and Escaping The Black Hole is that roadmap."

"Great Marketing without great sales is like the sound of one hand clapping. It's every CEO's challenge to win applause by coordinating the two. Escaping The Black Hole offers practical ways to marry an overarching marketing strategy with the real world, that sales teams confront on a daily basis."

"Finally, a book that gets at the heart of the marketing and sales effectiveness issue, and what it really means to be customer centric. The new perspectives and processes Bob Schmonsees introduces will transform the way B-to-B companies go to market."

"Over the years, I have seen a lot of dysfunctional marketing and sales organizations. Escaping The Black Hole delivers a simple and common sense approach to getting marketing and sales people working as a synchronized team."

"Schmonsees hits the nail on the head! CEO's can no longer be complacent about the marketing - sales disconnect. They must aggressively re-engineer their company's message development and delivery processes so the output is relevant to customers, compelling enough to capture their attention, and align to both the buying and selling processes."

"Escaping The Black Hole provides marketing executives with a simple execution model to delight the sales force and drive the top line. Value Mapping alone, has the potential to revolutionize the role of B-to-B marketing organizations."