Robert J. Schmonsees

Bob Schmonsees, is a pioneer in CRM and marketing & sales effectiveness space with over 30 years experience building and running successful high tech compainies and marketing and sales organizations. He has led successful start-ups as well as the marketing and sales teams of large publicly traded software and services firms. Bob has also been featured in several national periodicals, including the Wall Street Journal, Selling Power, ComputerWorld, Knowledge Management, and others.

Bob is the inventor of the Value Mapping process to help marketing and sales organizations accelerate the transition from product selling to solution selling. It is one of the only marketing and sales processes ever to be granted a US Patent. In 2007 Bob launched the Value Mapping Consortium, a web site backed by over a dozen though leading companies in the Sales and Marketing Effectiveness space that offers best practices and free solution messaging software.

In 2000 Bob began a four-year research project on marketing and sales alighment and effectiveness that resulted in a provocative new book called Escaping The Black Hole, and the establishment of his consulting practice.

Bob has always operated ahead of the curve. In the mid 1980’s was a founder of one of the first successful companies in the logistics and computer mapping space. A few years later he became the CEO of one of the first contact and sales management software companies, and in the late 1990’s he helped create the marketing and sales effectiveness tools market when he coined the term "message management" and founded a company that created the first just-in-time coaching solution for sales people who sold complex products and solutions. He has also invented a way to better analyze sales pipelines called Pipeline Radar.

in 1999 & 2000 Bob was named as one of the 100 most influential people in Knowledge Management. He has written several thought leadership articles and white papers on using technology to improve marketing and sales effectiveness, and the way knowledge is transferred through the web.

Bob, who was ranked the number one wheel chair tennis player in the world over 40 in the late 1980’s, helped design and develop a specialized golf cart with a mechanical swivel seat that enables disabled golfers to play from a seated position. He is an engaging and entertaining speaker who brings theory to reality in a way that prompts his audience to start thinking outside of the box to create a high-performance, marketing & sales teams. His sessions are motivational and highly interactive and the audiences take away specific actions and strategies that can be applied in their own organizations.

Career Highlights

WisdomWare: 1996-2001

Founder and CEO WisdomWare, a venture backed company that developed and marketed an advanced marketing and sales effectiveness solution for the web. During this time he worked with the management of over two hundred companies on the key issues and challenges that impacted their marketing and sales effectiveness.

Legent Corporation: 1992-1996

Vice President Sales Operations & Support, responsible for telesales and specialty field sales forces as well as global product marketing and sales support

Landmark Systems Corporation: 1990-1992

Vice President of Marketing & Sales, responsible for all world wide marketing and sales organizations including: Direct Sales and Re-seller channels Marketing and Product Management Customer Service and Support

Consultant / Angel Investor: 1984-1990

Interim CEO for one of the first sales force automation companies. Co-founder of a supply chain management, logistics, and mapping company that went public. Worked with several start ups in the systems software and artificial intelligence space.

STSC, Inc. (Manugistics): 1981-1984

National Sales Manager - 7/81 to 10/81
Vice President Sales and Services - 11/81 to 10/82
Senior VP Marketing & Sales - 11/82 to 1/84

SDL/DataCrown: 1972-1981

Senior Sales Representative - 10/72 to 6/74
Director of Marketing - 7/74 to 6/76
Director of Federal Operations - 7/76 to 6/81

IBM Corporation: 1969-1971

Sales Representative

Audience Comments

"Schmonsees has obviously been there and done that. He knows how to focus on the substantive issues."

"Bob showed us a practical common sense way to address a serious business problem."

"Bob reflects how a senior marketing and sales executive should look at the world."

"This was a crisp overview of what works & what doesn't for marketing & sales organizations. I will be able to use a lot of this back at the ranch.

"Finally, someone with a practical approach to making solution selling actually work!"

"If we could implement half of Bob's ideas, I would be a hero!"





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